Jeff Pastorius - Digital Marketing & SEO Expert
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Digital marketing professional

Work Experience

A results-driven expert with 20+ years of experience in digital marketing, SEO, and strategy.

Professional Experience Timeline

My personal website provides a comprehensive view of my work experience, while my resume and LinkedIn profile focus only on the most relevant aspects of my career.

Positions held:
Manager, Digital Marketing (2023- Present)
Sr. Lead Marketing Manager (2017 – 2023)
SEO Specialist, SBS Creatix Consulting (2013-2017)

As Manager of Digital Marketing – SEO at Lumen, I led enterprise-level SEO initiatives across the Lumen Enterprise, CenturyLink, and Quantum Fiber brands. I began my role supporting the Lumen Enterprise brand, then transitioned to CenturyLink, and most recently focused the majority of my efforts on Quantum Fiber. I am responsible for driving search visibility, optimizing digital experiences, and leading content strategy to support business growth. My role included managing internal and external SEO teams, implementing scalable processes, and collaborating with cross-functional stakeholders to deliver measurable results that enhanced both customer acquisition and brand authority.
  • Directed enterprise SEO strategies across Lumen Enterprise, CenturyLink, and Quantum Fiber.
  • Managed internal teams, agencies, and a $2.1M budget to deliver scalable, ROI-driven campaigns.
  • Launched 2,000+ local pages and 100+ Google Business Profiles, generating $500K in local revenue.
  • Developed high-intent sales pages, increasing orders by 17% and adding $20K+ in revenue.
  • Led SEO-focused blog and content strategy, resulting in 140% lift in clicks and expanded reach.
  • Instituted scalable SEO processes to align all marketing with best practices and reduce inefficiencies.
  • Oversaw multiple site migrations, maintaining rankings and visibility through best-in-class redirects.
  • Integrated AI tools to cut content turnaround by 80% while maintaining SEO standards.
  • Championed Generative SEO strategies to ensure brand visibility in AI-driven search platforms.
  • Diagnosed and resolved complex technical SEO issues using Screaming Frog and GSC.
  • Led international SEO across the UK, Japan, Singapore, and Latin America using hreflang and geo-targeting.
  • Educated teams company-wide on SEO value, embedding search best practices into early campaign stages.
  • Delivered competitive intelligence and gap analysis using SEMrush and AnswerThePublic.

Digital Marketing Strategist (2011 – 2012)

As a digital marketing strategist, I managed a focused portfolio of clients, allowing me to devote the time and attention needed to craft highly customized SEO campaigns tailored to their specific goals—ensuring maximum impact and effectiveness.
  • Engineered and oversaw the implementation of multi-faceted SEO campaigns encompassing technical SEO enhancements, on-page optimization, high-quality content strategies, and ethical link-building initiatives for key enterprise accounts.
  • Successfully drove significant organic traffic growth (e.g., achieving an average of [X]% increase) and improved search engine rankings for high-value keywords across managed enterprise client websites.
  • Collaborated closely with large client teams, including marketing, content, and web development departments, to ensure SEO best practices were integrated into their overall digital marketing efforts and website architecture.
  • Proactively managed client accounts through the evolving Google algorithm landscape, successfully navigating updates like Panda and the initial rollout of Penguin (early 2012) by adapting strategies to focus on content quality and authoritative link profiles.
  • Monitored, analyzed, and delivered detailed performance reports on SEO campaign effectiveness to enterprise clients, providing actionable insights and recommendations for continuous improvement and sustained growth.
  • For a key telecommunications client, developed a targeted SEO strategy that resulted in [mention a specific achievement, e.g., improved rankings for critical service-related keywords, increased organic leads for specific offerings, or enhanced local search visibility].
SEO Director (2010 – 2011)
As the Ecommerce SEO Director for Number1Direct.com (Goedekers), I led the strategic optimization of the online store’s SEO efforts—driving sustained growth in organic traffic, boosting conversion rates, and maximizing overall revenue performance.
  • Spearheaded the comprehensive SEO strategy for a major online appliance retailer, driving a 5% sustained year-over-year growth in organic search traffic and significantly expanding online market share.
  • Engineered and executed data-driven SEO initiatives that directly contributed to a 10% uplift in conversion rates from organic traffic, translating visibility gains into tangible sales.
  • Played a pivotal role in maximizing overall ecommerce revenue performance through targeted SEO campaigns, resulting in an estimated 10% increase in revenue attributed to the organic channel.
  • Directed all aspects of on-page and technical SEO for a large-scale ecommerce platform, including optimizing thousands of product pages, category architecture, site speed, and crawlability to enhance search engine rankings and user experience.
  • Developed and implemented advanced keyword research and content strategies tailored to the appliance market, capturing high-intent search queries and improving rankings for competitive, high-value terms.
  • Championed SEO best practices across the organization, collaborating with marketing, development, and content teams to ensure cohesive and impactful digital strategies.
  • Monitored, analyzed, and reported on key SEO performance indicators (KPIs) and competitive landscape, leveraging insights to continuously refine strategies and capitalize on emerging opportunities.
  • Successfully navigated [mention any major Google algorithm updates if impactful during your tenure, e.g., early Panda impacts] by adapting strategies to maintain and improve search rankings and organic performance.

Online Marketing Specialist (2007 – 2010)

As an Online Marketing Specialist at Network Solutions, I focused on delivering tailored SEO solutions for a wide range of small business clients. I optimized websites, conducted site audits, and provided strategic guidance to improve search visibility, drive organic traffic, and support long-term digital growth.
  • Developed and executed search engine optimization (SEO) strategies for a diverse portfolio of 200+ small business clients across 30+ different industries.
  • Conducted comprehensive keyword research and analysis, identifying an average of 20 high-intent keywords per client to target for improved search visibility.
  • Performed on-page optimization for 1,000+ client web pages, including meta tag creation, header tag optimization, and content enhancements, resulting in an average improvement of 15% in on-page SEO scores.
  • Implemented off-page optimization tactics, successfully acquiring an average of 20 relevant backlinks per month per client through directory submissions and content outreach, contributing to improved domain authority.
  • Analyzed website traffic and keyword rankings using Google Analytics, observing an average increase in organic traffic of 20-30% for managed clients within 3-12 months.
  • Provided regular monthly performance reports to 36+ clients, clearly communicating SEO progress and achieving a client retention rate of 80%.
  • Stayed current with evolving SEO best practices and search engine algorithm changes, successfully navigating, 2-3 major Google updates during the period to maintain or improve client rankings.
  • Collaborated with clients to understand their business goals, leading to tailored SEO strategies that increased qualified leads by an average of 20% for key clients.
  • Successfully improved organic search rankings for numerous small business clients, moving an average of 10-15 target keywords to the first page of Google search results per client.
  • Educated over 50+ small business owners on SEO fundamentals through one-on-one consultations, empowering them to understand their online presence.
  • Managed 40 simultaneous client accounts, ensuring all SEO deliverables were met on schedule and contributing to an average client satisfaction score of Score 4 out of 5.
  • Contributed to the development of SEO best practices by creating internal training documents on keyword research and on-page optimization utilized by the team. 

Customer Support Specialist (2007)

Handled inbound customer calls, providing knowledgeable support and guidance on selecting and ordering computer memory chips. Answered product-related questions, assisted with compatibility concerns, and ensured a smooth purchasing experience. Maintained a friendly, professional demeanor while resolving issues and building customer trust.
  • Efficiently managed a consistent volume of inbound customer calls  averaging 30-40 calls daily regarding computer memory chip selection, orders, and compatibility. 
  • Provided knowledgeable technical support and product guidance, assisting customers in identifying correct memory chip compatibility for their systems and resolving dozens of technical queries weekly. 
  • Facilitated a smooth purchasing experience by expertly answering product-related questions, addressing compatibility concerns, and guiding customers through the ordering process, contributing to a high positive customer feedback. 
  • Quickly learned and applied knowledge of a diverse range of computer memory products to accurately assist customers, achieving proficiency within in the first 2 weeks]. 
  • Consistently maintained a friendly and professional demeanor, effectively de-escalating a few customer issues and building trust to ensure customer satisfaction during a short-term engagement. 
  • Assisted an average of 40 customers per day with inquiries ranging from product specifications to order placement, ensuring accurate information and efficient service. (Provides a general scope of daily interaction)

SEO/Web Developer (2006 – 2007)

Planned and executed foundational SEO strategies to help clients improve their visibility on search engines and attract more organic traffic. Developed and maintained websites using best practices in HTML, CSS, and early CMS platforms, focusing on clean code, usability, and on-page optimization. Worked directly with clients to ensure their web presence aligned with business objectives during the early growth of digital marketing.
  • Developed and implemented foundational SEO strategies for 20 local businesses, significantly improving their early online visibility and driving organic traffic through targeted local keyword optimization and on-page enhancements. 
  • Engineered and maintained websites for small local clients using HTML, CSS, and early CMS platforms, like WordPress, Joomla, DotNetNuke, ensuring clean code, user-friendly navigation, and integration of essential on-page SEO elements. 
  • Consulted directly with local business owners to understand their objectives, translating their needs into effective web presences that aligned with their goals during the nascent stages of their digital marketing efforts. 
  • Executed on-page SEO tactics including meta tag optimization, content structuring, and internal linking, resulting in improved search engine positioning for key local search terms for over 60% of client projects. 
  • Managed the full lifecycle of 8 local client website projects from initial concept and design mock-up to development, SEO implementation, and launch. 
  • Pioneered early local SEO efforts for clients, including local directory submissions, optimizing for local map listings, to enhance their visibility within their immediate service areas. 
  • Educated local clients on the importance and fundamentals of search engine optimization and a professional web presence, empowering them to understand their initial foray into digital marketing. 
  • Contributed to a 33% growth in organic traffic for key local clients by combining effective web development with strategic on-page SEO. 

Camping Sales Associate (2005 – 2006)

Provided expert guidance to customers on camping and outdoor gear, ensuring they found the right equipment for their needs. Maintained organized, well-stocked displays and delivered personalized service to enhance the overall shopping experience. Combined strong product knowledge with a passion for the outdoors to support both beginners and experienced adventurers.
  • Provided expert product knowledge and personalized guidance to a diverse range of customers, from novice campers to seasoned outdoor enthusiasts, ensuring appropriate gear selection for their specific adventures. 
  • Effectively assessed customer needs for camping and outdoor equipment (e.g., tents, sleeping systems, cooking gear), leading to informed purchasing decisions and enhanced preparedness for their trips. 
  • Maintained well-organized and fully stocked merchandise displays within the camping department, ensuring product accessibility and an appealing shopping environment for customers. 
  • Delivered exceptional customer service by actively listening to inquiries, offering tailored solutions, and sharing a genuine passion for the outdoors to create a positive and engaging shopping experience. 
  • Assisted 20+ customers daily in selecting appropriate camping gear, frequently translating technical product features into practical benefits for their outdoor activities. 
  • Contributed to department sales goals by leveraging strong product knowledge to recommend relevant accessories and complementary items, enhancing the customer’s overall outdoor setup. 
  • Proactively learned about new camping products and technologies to provide customers with the most current information and recommendations in the outdoor gear market.

Field Sports Director, at S-Bar-F Scout Ranch, Swift Base (2005)

Served as the Field Sports Director at a Scout summer camp, where I operated a safe and engaging rifle and shotgun range as a certified NRA Range Instructor. Led scouts on mountain biking adventures, fostering outdoor skills, confidence, and teamwork. Supported overall camp operations by taking on additional responsibilities to ensure a smooth, enriching experience for all participants.
  • Directed all Field Sports program activities for a 9-week summer camp, encompassing the safe operation of rifle and shotgun ranges and leading engaging mountain biking expeditions for hundreds of Scouts.
  • As a certified NRA Range Instructor, meticulously managed and operated rifle and shotgun ranges, ensuring strict adherence to safety protocols and providing effective marksmanship instruction to over 300+ Scouts.
  • Successfully maintained a 100% safety record across all Field Sports activities through diligent oversight, clear instruction, and enforcement of established Scouting America and NRA safety standards.
  • Designed and led daily mountain biking adventures on trails around Nims Lake at S-Bar-F Scout Ranch, fostering outdoor skills, building confidence, and promoting teamwork among scout participants.
  • Developed and delivered engaging instructional sessions for both shooting sports and mountain biking, catering to various skill levels and contributing to Scouts earning merit badges or advancing in rank.
  • Proactively supported overall camp operations by undertaking diverse additional responsibilities, such as, assisting with camp-wide evening programs, leading flag ceremonies, and supporting logistics, to ensure a seamless and enriching experience for all campers and staff.
  • Mentored and inspired Scouts by modeling leadership, enthusiasm for the outdoors, and responsible conduct, contributing to a positive and developmental summer camp environment.
  • Managed and maintained all Field Sports equipment, including firearms, ammunition, archery gear, and mountain bikes, ensuring operational readiness and safety throughout the camp season. 

Archives Technician – NARA, United States Government (2002 – 2005)

Assisted veterans and their families by locating and retrieving military service records used for benefits, verification, and official documentation. Worked within a massive multi-floor archival storage facility, accurately pulling and re-filing records to maintain organization and data integrity. Played a key role in supporting the National Archives’ mission to preserve and provide access to vital historical military documents.
  • Consistently exceeded daily quotas for locating and retrieving vital military service records by 30-50%, directly expediting access to benefits, verification, and official documentation for veterans and their families. 
  • Expertly navigated a massive multi-floor archival storage facility to accurately locate, retrieve, and re-file sensitive military personnel records, ensuring meticulous organization and data integrity for millions of documents. 
  • Played a crucial role in fulfilling NARA’s mission by diligently providing veterans, their families, and government agencies with timely access to essential historical military documents. 
  • Processed a high volume of record requests with exceptional accuracy, significantly contributing to the timely delivery of information critical for medical benefits, commendations, and historical research. 
  • Demonstrated a strong commitment to public service by providing dedicated support to veterans and their dependents in accessing their historical service information, often going above and beyond standard duties. 
  • Maintained meticulous attention to detail in all record handling processes, contributing to the preservation and long-term accessibility of irreplaceable national archival materials.